It’s incredibly frustrating when you’re doing everything you should – great marketing campaigns, brand presence, customer engagement, etc. – but the sales are just not happening.
Many things can contribute to stagnant sales, but time and time again,entrepreneurs find themselves stuck in an inconsistent cycle of trying outdifferent tactics.
Experimentation is a good thing, after all, it’s where innovation comesfrom! But (and a big but) doing everything and anything and hopingsomething sticks is NOT the answer.
Putting together a sales pitch haphazardly almost never works. Sure, you may get lucky once or twice with a certain type of customer, but that isn’t transferable to the next person or situation.
The same techniques are not applicable to all customers, so variety is important. But yet again, there needs to be structure to sales.
Sales has this connotation of being difficult, gimmicky, and cheesy and that’s almost certainly because of the desperation that comes from not knowing how to properly navigate each sale.
The Fix: Sales Processes
Strong sales are a result of a strong process. Every business is different, but in general it comes down to identifying strong leads, channeling them through various stages, and converting to a sale at the end. You must find one robust process to follow that allows for some personalization.