Are you making one of the most common entrepreneurship mistakes?
To find out, answer this question: can your product or service be used by
If you answered yes, we hate to break it to you, but you’re in the mistake-making group.
If you believe everyone will use your product/service, you are marketing and selling to a potentially unlimited customer base. Unlimited customers, what’s wrong with that? In theory, it sounds like an ideal situation; in reality, by targeting everyone, you are targeting no one.
The truth is: your product or service won’t appeal to everyone.
Casting a wide net and hoping to “catch” customers is time-consuming, costly, and dilutes marketing efforts.
The Fix: Customer Personas
The core of the issue is not having a well-defined target audience
(potential clients, united by a number of common characteristics and
criteria, that are interested in a product or service).
But that’s just step one. The real magic starts when you create customer personas (fictional representations of your ideal customers).
This is the hyper-detailed essence of your audience… their frustrations, goals, motivations, and more.