NYou’ve put blood, sweat, tears, and gallons of coffee into building up your
brand. You’ve perfected the intangibles and polished the tangibles. Or have
Small inconsistencies are hard to spot, but they can put a significant tarnish on all of the hard work you put into building your brand.
Everything from logos, language, websites, social media, and Google search results contribute to your brand image.
In customers’ eyes, branding inconsistencies cast a negative light on your company, making it seem disorganized, unprofessional, confusing, and low-quality.
The Fix: Check for Branding Inconsistencies
Branding goes beyond the visual and also encompasses all the nooks and
crannies that are often overlooked with so much content available online.
Cue brand management.
Brand management is the process of managing a brand’s reputation and improving perception in order to build awareness, equity, and loyalty (all keys to brand success!). It is the phase that follows initial brand building and centers around monitoring and maintaining.
When all brand elements align, companies can:
- Boost brand awareness
- Charge more for their products or services
- Better influence customers’ purchase decisions
- Build customer loyalty
- Increase sales
But to reap these benefits, it’s paramount to have a consistent brand across all aspects. To help cover all of your bases, start by analyzing these areas where inconsistencies are likely to occur:
- Voice and tone
- Product descriptions
- Email communications
- Social media profiles
- Reviews and ratings