We’re willing to bet that there’s a little red number in the corner of your phone’s email app.
If you’re one of the rare breeds that has whittled down their inbox to receiving only the emails you open and find useful, hats off to you!
But if you’re like the rest of us, your inbox is probably a tad too full, in other words, a full fledged anxiety attack waiting to happen.
How do most of us remedy that? Check all and delete! Pretty great feeling of accomplishment, if you ask us.
The problem is… your business’ emails might be on the receiving end of that “send to trash” sweep.
The Fix: Automated and Engaging Messages
Not seeing any traction from the emails you create is discouraging at best
and might leave you thinking what’s the point?
Scraping your email marketing isn’t an option, because when done right it is a lead generating, sale converting, customer retaining mechanism.
Each email you send should be leading you toward one of these goals:
- Improving customer relationships
- Increasing revenue
- Moving the customer further along the sales funnel
By leveraging customer behavior and related emotions and emailing them
relevant information at the right time, customers will be more likely to
pay attention to your message and act upon it.
That brings the question, how do you determine the right time for each individual customer on your email list?
Utilize automated email systems that send pre-written messages to contacts when they meet a predetermined condition.