4 Ways to Boost Engagement
Customer engagement boils down to delivering timely, relevant, and
personalized messages to individuals. Personalization is the key element
that ensures customers feel like they’re part of the brand.
Find your brand voice.
Since engagement is all about talking to your customer, you have to be
someone they want to talk to! That means developing a personality and voice
for your brand to use across all communications, making your business more
relatable and memorable. The key is to be consistent - you don’t want to
end up with multiple personalities and customers being confused at who
they’re talking to from one day to the next.
Not all of us (ok, almost none of us) have the budget of Amazon to use
fancy technology to customize customer experiences. But that doesn’t mean
Start each customer’s journey by asking them to fill out a short user
profile outlining their preferences. If you have a physical space, have a
tablet ready with a short quiz customers can take after purchasing. If you
work with clients on projects, sit down with them at the start and have
them fill out their profile.
You will be armed with feedback and information from the very beginning,
allowing you to engage customers with content that will resonate with them.
Make decisions together.
To really form a sense of community and engage members in it, include them
in the decision making process. If you’re deciding between adding one
product or another, ask your customers to vote on which one they would like
to see. If you’re redecorating, poll your customers on color choices. The
list of possibilities is endless.
One of the best ways to quickly and genuinely include customers is to post
a poll on your Instagram story. Feedback is gathered within 24hrs, and your
followers will feel like they are “in the moment” with you.
Embrace user-generated content.
As humans, we crave recognition for our creativity and ideas and want our
voices to be heard. Giving your customers an opportunity to do just that is
the ultimate form of engagement.
One of the best ways to apply this strategy is to host social media photo
contests. Ask your followers to post photos featuring your product or
around some sort of theme. Make sure to include a contest-specific hashtag.
Feature the winning photo (or photos) on your channels.
These types of activities pull customers into the framework of the brand.
When we feel like we are part of a community that values us and can relate
to us, loyalty is a given.